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Organic builds authority. Paid ads generate qualified leads now.

We run high-performance Meta (Facebook and Instagram) advertising campaigns for lead generation, brand awareness, and direct sales — every campaign built on audience research, creative strategy, and data-driven optimization for measurable ROI.

2-stepQualifying lead forms
₹10k+Flexible starting budget
0 delayWhatsApp auto-reply
business.facebook.com/adsmanager
// launching lead gen campaign
const campaign = await Meta.create({
  objective: "LEAD_GENERATION",
  form: "2_step_qualifying",
  audience: lookalike("1%"),
  budget: "₹10,000/mo"
});
Campaign Insights
Our Meta Ads capabilities

Full-funnel campaigns, not just boosted posts

Our lead generation campaigns use higher-intent 2-step Meta lead forms with qualifying questions — ensuring only genuinely interested prospects enter your pipeline.

Marketing team mapping campaign strategy and audience research
● Research before spend

Campaign strategy

Audience research, persona mapping, targeting plan, budget allocation, and full-funnel design — worked out before a single rupee is spent.

Designer producing video and image ad creative
● Video, image, carousel, story

Ad creative production

Video ads, image ads, carousel ads, and story ads — all designed and copywritten in-house by our team, so creative and strategy stay in sync.

Sales team reviewing qualified leads on a laptop
● Quality over volume

Lead generation ads

Higher-intent Meta lead forms with qualifying questions — budget, intent, timeline — built to filter quality leads from raw volume before they ever reach your team.

Retargeting campaigns

Custom audience retargeting for website visitors, video viewers, and past leads — plus lookalike expansion campaigns.

A/B testing

Systematic creative, copy, audience, and placement split testing to continuously improve cost-per-lead and conversion rate.

WhatsApp integration

Lead form submissions automatically trigger WhatsApp Business quick replies — zero response delay on new leads.

Campaign reporting

Weekly performance snapshots plus monthly comprehensive analysis — CPL, CTR, ROAS, frequency, and audience insights.

Budget management

Flexible ad spend management starting from ₹10,000/month — budgets scaled as campaigns demonstrate ROI.

Platforms & tools

The Meta ecosystem, run properly

Meta Ads Manager
Facebook
Instagram
Meta Lead Ads
Meta Pixel
Conversions API
WhatsApp Business API
Dynamic Product Ads
Google Analytics
Meta Business Suite
Lookalike Audiences
Custom Audiences
Campaign types we run

Built around what you're trying to sell

SMM service lead generation

Targeting metro and Tier 2 city business owners — directors, founders, marketing heads.

AI video / studio wing campaigns

Targeting marketing heads, brand managers, and creative agencies.

Website & app development leads

Targeting startup founders, SMB owners, and tech decision-makers.

Local business promotion

Hyperlocal targeting for client businesses within a 5–25km radius.

E-commerce sales campaigns

Catalogue ads, dynamic product ads (DPA), and conversion campaigns.

Brand awareness campaigns

Reach and frequency campaigns for new product or brand launches.

Targeting approach

Precision over reach for its own sake

Metro campaigns

Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata — high-intent business owners, founders, marketing leads.

Tier 2 campaigns

Patna, Lucknow, Jaipur, Surat, Bhopal, Chandigarh, Nagpur — the local business growth segment.

Pan India (Studio Wing)

Full India coverage targeting brand managers, marketing departments, and agency decision-makers.

Interest targeting

Business and entrepreneurship, digital marketing, e-commerce, startup ecosystem, and social media interests.

Lookalike audiences

Built from existing client leads, website visitors, and video engagers — scaled at 1%–3% similarity.

Exclusions

Existing clients, poor-performing geographic segments, and below-budget qualifier responses excluded from spend.

How we work

From strategy to scaled spend

Five stages, every campaign, before we ever ask for a bigger budget.

01

Audience research & strategy

Persona mapping, targeting plan, budget allocation, and full-funnel design — before a single rupee is spent.

02

Creative production

Video, image, carousel, and story ads — designed and copywritten in-house to match the strategy.

03

Launch & lead capture

2-step qualifying lead forms go live, with WhatsApp auto-reply wired in so no lead waits.

04

Optimization & A/B testing

Ongoing split testing on creative, copy, audience, and placement to bring down cost-per-lead.

05

Reporting & scaling

Weekly snapshots, monthly deep-dives, and budgets scaled up as campaigns prove their ROI.

Ready to turn ad spend into qualified leads?

Tell us who you're trying to reach — we'll build the campaign that gets them into your pipeline.

Start your campaign today →
Get Started